Snapchat Spotlight: choose a user segment and design improvements to the video feed

How would you improve Spotlight, Snapchat's feed of short public videos? ```hint Start from what makes Snapchat different Before proposing features, decide which Spotlight users you are serving and what Snapchat has that other short-video feeds lack, then look for a pain point that strength can address. ``` ### Clarifying Questions - Should I focus on people who watch Spotlight, people who post to it, or advertisers? - Which goal should the improvement serve: more people trying Spotlight, more time spent in it, more creators posting, or more ad revenue? - Snapchat has many teenage users. Are there safety rules for teen accounts that the design must respect? - Can the solution change other parts of the app, such as chat or the camera, or must it stay inside the Spotlight tab? ### What a Strong Answer Covers - Why Spotlight matters to Snapchat and a clear goal for the improvement - A chosen user segment, with pain points ranked by size and severity - Solutions built on Snapchat's own strengths rather than copied from other short-video apps, with a prioritized first step - A north-star metric with guardrails that protect chat, creators and user safety - Risks such as the privacy of viewing activity, teen safety and repost-heavy content ### Follow-up Questions - Your change lifts Spotlight viewing, but messages sent per user drop slightly. Do you ship it? - How would your plan change if the goal were more creators posting rather than more viewers? - How would you keep low-quality reposts from other apps out of the feed without discouraging new creators?