Sourcing and Vetting Tutors for a Google Tutoring Marketplace Launch

You are a product manager at Google, which is launching a new online tutoring service. How would you recruit the tutors it needs? ```hint Supply follows demand Decide which learners, subjects and regions the service launches with before deciding which tutors to look for, then follow a tutor all the way from first hearing about the service to a well-rated first session. ``` ### Clarifying Questions - Which learners and subjects does the service launch with (school homework help, test prep, university courses, languages, professional skills), and in which countries? - Are sessions live one-on-one, live group classes or recorded courses, and do learners pay per session, by subscription, or not at all? - Are tutors independent contractors who set their own rates, or does Google set rates and pay them? - Is there a launch date or a target number of tutors, and must tutors hold teaching credentials? ### What a Strong Answer Covers - Deriving the tutor profile and the number needed from the launch scope and expected demand - Tutor motivations and frustrations with existing options, turned into a value proposition - Recruitment channels, including Google's own reach, ranked by cost and tutor quality - A funnel from application through vetting, onboarding and first bookings, with safety checks for tutors who teach minors - Supply-health metrics and the balance between tutors and learners, plus risks such as idle tutors ### Follow-up Questions - Three months after launch, half of the approved tutors have had no bookings. What do you do? - How would you vet tutors who will teach children without making the funnel so slow that good applicants drop out? - What would make a top tutor leave an established tutoring marketplace for this one, and how would you keep them?