Spot an unmet need among Gmail users and design what to build for it

You are a product manager on Gmail. What would you do to make it better? Decide what the improvement should achieve and for whom, then propose what you would build. ```hint Pin down "better" "Better" could mean more engagement, more users, more revenue or more trust. Pick one goal before picking users, because it changes which users matter most. ``` ### Clarifying Questions - Should I focus on the web version, the mobile apps, or both? - Personal accounts, business accounts on Google Workspace, or both? - Are neighboring products such as Chat, Meet and Calendar in scope, or only the core inbox? - Is there a known user complaint or business goal behind this, or is the goal mine to set? ### What a Strong Answer Covers - A defined goal for the improvement and how it fits Gmail's role and Google's business - A chosen segment compared against other Gmail users, and why it comes first - Prioritized pain points, and solutions that go beyond what Gmail already offers - An MVP with sequencing, and success metrics with guardrails - Risks specific to email, such as privacy, security and abuse ### Follow-up Questions - Gmail already offers AI help with writing emails and replies. How does your idea differ, and why would people use it? - How would you stop scammers from exploiting your change? - With one quarter and a small team, what would you ship and what would you cut?