Swiggy CPO Dashboard: Choosing Three Metrics for a Food Delivery Marketplace
Company: Flipkart
Role: Product Manager
Category: Analytics & Experimentation
Difficulty: medium
Interview Round: Other
Imagine you are the Chief Product Officer of Swiggy, a food delivery app in India. If you could follow only three metrics to understand how the product and the business are doing, which three would you pick? Define each one and explain why it earns its place.
```hint Make three numbers cover a marketplace
Swiggy only works when customers, restaurants and delivery partners all get something out of each order. Give each metric a distinct job, and test every candidate by asking how it could go up while the business actually gets worse.
```
### Clarifying Questions
- Should the metrics cover only restaurant food delivery, or also Swiggy's other businesses such as quick-commerce grocery delivery and dining out?
- Is the company's current priority growing orders and customers, or improving profit per order?
- Are these for a weekly health dashboard that flags problems, or the handful of company goals that product teams are judged against each quarter?
- May one of the three describe restaurant or delivery-partner health, or should all three be customer-facing?
### What a Strong Answer Covers
- The goal of the business and the three sides of the marketplace, including how Swiggy earns money on an order, set out before any metric is chosen.
- Exactly three metrics with precise definitions, each given a clear role, and a reason it beats tempting alternatives such as downloads, daily active users or raw order value.
- How the three check one another so none can be improved by harming the others, plus guardrails for restaurants and delivery partners.
- How each metric would be broken down (city, new versus repeat customers, meal time) and what action a change would trigger.
### Follow-up Questions
- Orders are growing quickly but contribution margin per order is falling. How do you decide whether that is a problem?
- How would your three metrics change for a city Swiggy has just entered compared with a mature metro?
- Delivery times improve while delivery-partner churn rises. What do you investigate, and what would you change?
Overview: A product metrics question that places the candidate as Chief Product Officer of Swiggy, an Indian food delivery app, and asks which three metrics they would track. It tests marketplace thinking across customers, restaurants and delivery partners, precise metric definitions, and balancing growth, quality and unit economics.