Take a position on Amazon adding social networking and defend it

Quick Overview

A product strategy interview question that asks the candidate to take a side on whether Amazon should build social networking into its product and defend that position. It tests how well the candidate defines the idea, grounds arguments in Amazon's business model and customer behavior, and answers the strongest counterarguments.

Take a position on Amazon adding social networking and defend it

Company: Amazon

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

Amazon is considering adding a social networking feature to its product. Pick one side, for the idea or against it, and make the strongest case you can for that side. ```hint Define it before you judge it Pin down what "social" would concretely mean inside Amazon and which Amazon goal it would have to serve; let your side follow from that comparison rather than from a first instinct. ``` ### Clarifying Questions - Which Amazon product would host the feature: the shopping site and app, or another Amazon service such as video, reading or devices? - What kind of social feature is meant: connecting shoppers with friends they already know, following creators and other shoppers, or public communities built around products? - What is the feature supposed to achieve for Amazon: more purchases, better product discovery, more time spent, or new advertising inventory? ### What a Strong Answer Covers - A concrete definition of the proposed feature and the Amazon surface it would live on, settled before any argument - A side chosen at the start and held throughout, stated as a one-sentence thesis - Arguments grounded in how customers use Amazon and in Amazon's business model, weighed by importance rather than simply listed - The strongest points for the other side, addressed directly - A test or evidence that would confirm the position or change it ### Follow-up Questions - Now argue the other side: what is its single best point, and how close does it come to changing your mind? - If leadership decided to build the feature anyway, what would the first version be, and which metrics would decide whether it survives? - How would you keep fake accounts and undisclosed paid promotion out of a social feature inside a store?

Overview: A product strategy interview question that asks the candidate to take a side on whether Amazon should build social networking into its product and defend that position. It tests how well the candidate defines the idea, grounds arguments in Amazon's business model and customer behavior, and answers the strongest counterarguments.

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Amazon
Jan 6, 2024
mediumProduct ManagerOtherProduct Design & Strategy
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Amazon is considering adding a social networking feature to its product. Pick one side, for the idea or against it, and make the strongest case you can for that side.

Clarifying Questions Guidance

  • Which Amazon product would host the feature: the shopping site and app, or another Amazon service such as video, reading or devices?
  • What kind of social feature is meant: connecting shoppers with friends they already know, following creators and other shoppers, or public communities built around products?
  • What is the feature supposed to achieve for Amazon: more purchases, better product discovery, more time spent, or new advertising inventory?

What a Strong Answer Covers Guidance

  • A concrete definition of the proposed feature and the Amazon surface it would live on, settled before any argument
  • A side chosen at the start and held throughout, stated as a one-sentence thesis
  • Arguments grounded in how customers use Amazon and in Amazon's business model, weighed by importance rather than simply listed
  • The strongest points for the other side, addressed directly
  • A test or evidence that would confirm the position or change it

Follow-up Questions Guidance

  • Now argue the other side: what is its single best point, and how close does it come to changing your mind?
  • If leadership decided to build the feature anyway, what would the first version be, and which metrics would decide whether it survives?
  • How would you keep fake accounts and undisclosed paid promotion out of a social feature inside a store?