Teen-First Facebook Experience: Choosing a Segment, MVP and Safety Guardrails

You are a product manager at Facebook. Design a new product for teenagers. ```hint Find where Facebook has an edge Teens already have apps they love for entertainment and for chatting with friends. Look for a need in a teenager's life that those apps serve poorly and that Facebook's existing building blocks could serve well, and keep in mind the extra care owed to users under 18. ``` ### Clarifying Questions - Must the product live inside the Facebook app, or could it be a standalone app built on Facebook's accounts and infrastructure? - Which ages count: 13 to 17, starting at the youngest age Facebook allows in most countries, or older teens heading into adulthood as well? - What is the goal for Meta: bringing teens back to Facebook, deepening use among teens who still use it, or earning parents' and schools' trust? - Which markets are in scope, given that teen habits and child-safety rules differ by country? ### What a Strong Answer Covers - A goal for Meta and a clear reason Facebook, rather than the apps teens already prefer, can win with this product - A chosen teen segment with concrete, recurring needs, justified against other segments - Ideas prioritized by teen value, effort and risk, with an MVP built on Facebook's existing strengths - Safety, privacy and wellbeing designed in from the start: defaults for minors, contact from adults, age assurance and regulation - Success metrics that reward real use, with guardrails on harm and wellbeing ### Follow-up Questions - Parents' groups argue the product will add to teens' screen time. How would you measure that and respond? - How would you verify age without making sign-up painful or collecting too much personal data? - Early engagement is strong, but much of it happens late at night. What do you change?