Tenfold growth strategy for Google Cloud's IoT business

You are a product manager on Google Cloud. How would you grow Google Cloud's IoT business tenfold? ```hint Decide what "10x" multiplies Pick the quantity that must grow tenfold, break it into factors you can move, and look for where Google can win rather than where IoT is merely large. ``` ### Clarifying Questions - Does 10x refer to revenue, connected devices, or the number of customers running IoT workloads in production, and over what time frame? - Google retired its managed IoT Core device service in 2023. Should I treat the product as everything IoT-related on Google Cloud, including partner device connectivity and the data and AI services that device data flows into? - Is the aim to win new industries, or to deepen use among customers who already send device data to Google Cloud? - Are hardware, edge devices and acquisitions in scope, or only cloud software and partnerships? ### What a Strong Answer Covers - A precise definition of 10x and a decomposition showing how the chosen levers multiply to it - An honest read of Google Cloud's IoT position, including the trust cost of a retired service and rivals that still offer first-party device connectivity - A deliberate choice of industry segment and buyer, justified by pain, spend potential and Google's differentiators - A prioritized set of bets with an ecosystem and go-to-market plan, not only features - Metrics tied to the goal, with guardrails and the main risks ### Follow-up Questions - If customers say they no longer trust Google to keep an IoT product alive, what would you commit to, and what would that commitment cost? - Would you rebuild a first-party device connectivity service or keep relying on partners? What evidence would change your answer? - A year in, your chosen segment is growing slower than the plan needs. What would you look at first, and what would you cut?