Tesla Product Sense: Planning a Wrist Experience for Apple Watch Owners

You are a product manager at Tesla. Design Tesla's app for the Apple Watch: decide whom it serves, what it should let them do from the wrist, and how you would judge whether it succeeds. ```hint Find the moments near the car Look for moments when the owner is walking to the car, leaving it or waiting on it while the phone sits in a pocket or bag, and ask what a device that is always on the wrist makes possible there. ``` ### Clarifying Questions - Should the watch app cover only Tesla vehicles, or also the Powerwall and solar products that the phone app manages? - Can I assume the paired iPhone is nearby, or should key actions also work from a cellular watch with the phone left at home? - What matters most: owner satisfaction and loyalty, fewer lockouts and support contacts, or something else? - Are any actions off-limits on the watch for safety reasons, such as moving the car remotely? ### What a Strong Answer Covers - A stated goal and a chosen owner segment, with the reason other segments come later - Specific wrist moments around the car (approaching, leaving, charging, preparing the cabin) tied to pain points - A prioritized wrist feature set, with an explicit list of what stays on the phone and why - Success metrics linked to the goal, with guardrails for security, accidental commands and reliability - Watch-specific risks: a lost watch acting as a key, slow responses from a sleeping car, weak signal in garages, battery and privacy ### Follow-up Questions - If the watch can unlock the car, how would you handle a lost or stolen watch, and which actions would need extra confirmation? - Remote commands can take several seconds when the car has to wake up first. How would you design the interaction around that delay? - How would you decide whether Powerwall and solar monitoring belong in the watch app?