Theme Park Companion App: Choose Visitors, Prioritize Pain Points and Scope an MVP

You are asked to design an app for an amusement park. Decide whom the app serves, which of their problems it solves first, what the first release contains and how you would judge whether it works. ```hint Walk through one visit Follow a group from planning the trip at home to driving out of the parking lot. Note where the group you choose loses time, gets stressed or gives up, and which of those moments an app could actually change. ``` ### Clarifying Questions - Is this for one existing park, a chain of parks, or a third-party app covering many parks? Is the builder the park operator or an outside company such as Google? - What is the main goal: a better guest experience, more return visits, more spending in the park, or smoother operations? - What kind of park is it: rides only, a water park, or both? - Can the app connect to the park's ticketing, ride status and queue systems, or would it have to work without that data? ### What a Strong Answer Covers - A clear goal and a reasoned choice of one visitor segment. - Pain points mapped across the stages of a visit, with the most severe ones identified. - Solutions tied to those pain points, prioritized into a first release that the park's systems and staff can actually support. - Success metrics tied to the goal, plus guardrails for what the app could make worse, such as the day of guests who do not use it. - Risks such as weak connectivity in crowds, inaccurate information and low adoption, with mitigations. ### Follow-up Questions - If the app lets guests reserve a time slot for a ride, how do you keep the regular line fair, and would you ever charge for reservations? - Many families install the app, but satisfaction scores do not move. What do you look at? - How would the design change for a water park, or for a chain of parks?