Using Facebook's Social Reach to Help Organ Donors, Patients and Families
Company: Meta
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
Design a product within Facebook that helps with organ donation. Explain whom it would serve, what it would do and how you would know it is working.
```hint Pick a side of the problem
Organ donation brings together people waiting for an organ, people who could give one, their families, and the institutions that run donation. These groups face very different problems. Decide which one Facebook is best placed to help first, and say why.
```
### Clarifying Questions
- Should the product live inside the Facebook app itself, or may it extend to Instagram and WhatsApp?
- Which country launches first? Registries, consent rules and waiting lists are run differently in each country.
- Does the scope include living donation, such as a kidney or part of a liver, or only the decision to donate after death?
- Which outcome matters most: more people registered as donors, more transplants, or better support for patients and families?
### What a Strong Answer Covers
- A map of the organ-donation ecosystem and a reasoned choice of which group to serve first.
- The chosen group's pain points and why Facebook's strengths (its social graph, feed, profiles and groups) fit them.
- A prioritized first version that works through official registries and health organizations, with clear lines Facebook should not cross.
- Success metrics tied to real-world outcomes such as completed registrations rather than impressions, with guardrails for privacy, abuse and user sentiment.
- Risks specific to the topic: health-data privacy, misinformation, exploitative or fraudulent appeals, and sensitivity around death.
### Follow-up Questions
- A user posts an urgent appeal for a kidney donor for a relative. Should Facebook amplify it, and how would you prevent abuse?
- Your launch produces a spike in registrations that fades within weeks. How would you sustain it?
- Registry and hospital data sit outside Facebook. How would you measure whether the product led to more donations?
Overview: A product sense case asking you to design something inside Facebook that helps with organ donation. It tests mapping a sensitive ecosystem of patients, potential donors, families and registries, choosing whom to serve first, using social features responsibly, and measuring real-world outcomes rather than engagement.