Zomato Product Sense: Choose a Segment and Prioritize Consumer App Improvements
Company: Zomato
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
Zomato's customers use its app to order food for delivery and to find restaurants to eat at. As a product manager, how would you improve the app? Choose the goal and the users you are improving it for, identify their biggest problems, propose and prioritize solutions, and explain how you would measure success.
```hint Narrow before you ideate
The app serves customers, restaurants and delivery partners across delivery and dining out. Pick one goal, one part of the app and one segment defined by when and how people order before you list any ideas.
```
### Clarifying Questions
- Is there a business goal behind the request, such as order frequency, average order value or new-customer conversion, or is choosing it part of the exercise?
- Should I stay on the customer app, or may I also change the restaurant or delivery-partner experience?
- Is any part of the app known to be underperforming, for example from customer feedback, or is the brief fully open?
- Which customers matter most here: frequent orderers in large cities, or occasional users in smaller cities?
### What a Strong Answer Covers
- A goal tied to Zomato's business, and a clear choice of which part of the app (delivery, dining out or another) to improve
- Segmentation by ordering behavior or occasion, with a justified focus segment
- Pain points drawn from that segment's journey, ranked by how often they occur and how much they hurt
- Solutions prioritized by impact and effort, including what they cost restaurants and delivery partners
- Success metrics with guardrails, and risks such as merely shifting orders that would have happened anyway
### Follow-up Questions
- Your top solution needs restaurants to change how they prepare or pack orders. How do you get them on board?
- How would you test whether the feature creates new order value rather than merging orders that would have been placed anyway?
- If leadership asked you to improve retention instead, what would change in your answer?
Overview: A product sense exercise asking how to improve the Zomato consumer app. It tests choosing a goal and a focus segment, mapping that segment's ordering journey and pain points, prioritizing solutions by impact and effort, and defining success metrics and guardrails for a food-delivery marketplace.