Zoom Product Sense: Make Video Calls Feel More Human and Get Everyone Involved

You are interviewing for a product manager role at Zoom. Design a new Zoom feature that helps video meetings feel more human and personal, and gets the people in them more involved. Explain who the feature is for, the problem it solves, what you would build first, and how you would measure whether it works. ```hint Pin down the meeting and the moment Personal and engaging mean different things in a weekly team sync, a client pitch and a class of fifty. Pick one meeting type, find the moment in it where connection between people breaks down, and design for that moment. ``` ### Clarifying Questions - Which meetings should the feature target: internal team meetings, external calls with customers, classes and webinars, or social calls with friends and family? - Does "personal" mean helping participants connect with each other as people, or tailoring Zoom to each individual user? - Is the business goal mainly to keep teams choosing Zoom over competing meeting tools, or to grow paid usage, and should the feature work on both desktop and mobile? ### What a Strong Answer Covers - A chosen meeting type and user segment, with a reason tied to Zoom's business - Pain points for that segment located at specific moments: before the meeting, its opening minutes, during it, and after it - Several distinct ideas, a reasoned prioritization, and a concrete first version - Success metrics for connection and participation that go beyond time spent in meetings, plus guardrails - Risks around privacy, forced social interaction, accessibility and enterprise admin controls ### Follow-up Questions - How would you run an experiment when the feature changes the experience of everyone in the same meeting? - An enterprise admin worries that participation data could be used to rate employees. How do you respond? - How would the design change for a hundred-person all-hands instead of a ten-person team meeting?