Meta Data Scientist Analytics & Experimentation Interview Questions
Practice the exact questions companies are asking right now.
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How would you evaluate stolen-post detection?
You are interviewing for a Meta DSA (product analytics / data science) role. The product team is launching a new Stolen Post Detection algorithm that ...
Should WhatsApp launch group calls?
WhatsApp currently supports only one-to-one calling and is considering launching group calling for personal users. The product goal is to increase eng...
How would you evaluate emoji reactions launch?
You work on a Messenger-like chat app (not Meta). The product team plans to ship a new feature: Emoji Reactions (a user can long-press a message for 5...
Evaluate AI-assisted ad creation
Meta is considering launching an AI-assisted ad creation feature for advertisers. The feature helps advertisers generate ad copy and/or creatives insi...
How should you evaluate unconnected content?
A social media platform has launched a feed feature that increases the share of unconnected content, meaning posts from creators who do not have an ex...
How to test account ranking change
A product team is evaluating a change to the account switcher in a multi-account app. Current experience: - When a user opens the account switcher, ac...
Evaluate AI-assisted ad creation
A company is launching an AI-assisted ad creation feature for advertisers. The tool helps advertisers generate ad copy and creatives, and the team wan...
How to measure harmful-content severity and run experiments
Context You are a Data Scientist on a social media platform working on harmful content (e.g., hate/harassment, self-harm, violence, sexual exploitatio...
How to evaluate similar-listing notifications feature
Case study (Marketplace product analytics) Context: Circle is a US marketplace app for buying and selling second‑hand products. On a product listing p...
Analyze and mitigate fake advertiser accounts
Your ads platform suspects there are fake advertiser accounts (fraudulent accounts created to scam users, evade policy, or manipulate spend). You are ...
Evaluate AI-assisted ads creation feature
You’re launching an AI-assisted ad creation tool for advertisers (it suggests copy/creative and helps generate new ads). You need to evaluate whether ...
Should WhatsApp Launch Group Calls?
Assume WhatsApp currently supports only 1:1 audio and video calling and is considering launching group calling. You are the data scientist evaluating ...
Design marketplace experiments at DoorDash
You are interviewing for a product data role at DoorDash. Consider the following marketplace scenarios. 1. Top Dasher program DoorDash runs a status...
Evaluate an ads algorithm change
Your ads team has developed a new ad-ranking algorithm for feed delivery. The new algorithm is expected to improve ad relevance and monetization, but ...
Assess Demand for Group Video Chat
Meta is considering adding a group video chat feature to an existing communication product that currently supports messaging and possibly 1:1 calling....
Investigate Falling Brand-Ad Spend
On a video ads platform, there are two ad products: - Direct Ads: optimized for immediate response. - Brand Ads: when a user clicks the video ad, they...
How would you define and use retention metrics?
Scenario You are a Data Scientist supporting a consumer product (app or website). A PM asks you to “dive deep” on user retention and recommends tracki...
Compare performance of FB vs IG Stories
You are asked to compare ads performance between two placements/products (e.g., Facebook Stories vs Instagram Stories) and make a recommendation on wh...
Measure fake account prevalence
A social platform is concerned about fake accounts. Leadership wants to understand how serious the problem is and whether a new detection model or enf...
Evaluate fake accounts and ad creation
Answer both of the following analytics questions. 1. Fake accounts on a social platform The platform wants to reduce fake or inauthentic accounts, ...