Analyze Trends to Optimize Pirate-Theme Product Strategy
Overview
This question evaluates a candidate's product analytics and experimentation competency, testing familiarity with the AARRR (Acquisition, Activation, Retention, Revenue, Referral) framework and the ability to interpret usage and revenue trends to inform product strategy.
Shopify
Aug 4, 2025, 10:55 AM
Data Scientist
Technical Screen
Analytics & Experimentation
16
0
Product Analytics Recommendation Based on “Pirate Metrics” (AARRR)
Scenario
You have reviewed usage and revenue trends for a product (no tables/plots provided). Using the AARRR framework (Acquisition, Activation, Retention, Revenue, Referral), advise the product team on next steps.
Question
- Based on the usage and revenue trends you observe, what specific actions would you recommend to the product team?
- What additional data would you collect or analyze before finalizing your recommendations?
Hints
Consider pricing tests, feature iterations, user segmentation, and behavioral logs that may be missing.
Solution
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