Build a challenger to a product you use daily: wedge, first features and metrics

Pick a popular product you use regularly and explain why it works for you. Then design a product to compete with it: who it is for, how it wins, and which features you would build first. ```hint Find the wedge A newcomer rarely wins by copying the incumbent's best features. Look for a group of users, or a job, that the product you picked serves poorly. ``` ### Clarifying Questions - Is the competitor launched by a small startup, or by a large company that could bundle it with products it already has? - Should the challenger try to win the incumbent's current users, or people the incumbent does not reach today? - May I pick any category, including a business tool, or should it be a consumer product? ### What a Strong Answer Covers - A clear account of the user need the chosen product meets and why it succeeds - Specific weaknesses or underserved segments of that product, grounded in real use - A positioning that gives users a reason to switch, rather than a feature-for-feature copy - A prioritized first release with explicit trade-offs and a list of what waits - Success metrics, plus a plan for the incumbent's response ### Follow-up Questions - The incumbent copies your headline feature soon after you launch. What keeps your users? - How would you win your first users when the incumbent owns the category's brand and its app store searches? - If you were the incumbent's PM, how would you defend against the competitor you just designed?