Choosing one improvement to the SFO traveler journey from vehicle to aircraft

You are a product manager at San Francisco International Airport (SFO). The airport's chief executive wants a better experience for travelers between the moment they leave their car and the moment they board their flight. What single recommendation would you make? ```hint Map the journey before choosing Walk the trip from the car to the aircraft door step by step, note who controls each step, and pick the one change with the largest impact that the airport can actually deliver. ``` ### Clarifying Questions - Does "car drop-off" mean being dropped at the departures curb, parking in an airport garage, returning a rental car, or all of these? - Is the chief executive's priority traveler satisfaction, faster throughput at peak times, more spending in the terminal, or something else? - Which steps does the airport control directly, and which are run by airlines or by security screening under TSA rules, where it can only partner? - Should the recommendation target all travelers or a segment, such as those checking bags or flying internationally? ### What a Strong Answer Covers - A journey map from vehicle to aircraft with the pain at each step and who owns it - A chosen traveler segment and goal, with the reason for the choice - One recommendation, picked from several candidates with explicit criteria, and a concrete MVP - Success metrics with guardrails, including effects on travelers who do not use the change - Feasibility: partners, cost, rollout and risks ### Follow-up Questions - Your recommendation depends on airlines or the screening operator agreeing to it. How would you win their support, and what would you do if they refuse? - How would you know the improvement holds up during peak holiday travel, not just on a quiet weekday? - If autonomous vehicles could operate at the airport, how, if at all, would that change your recommendation?