Design a New ATM Tailored to Airport Travelers

The CEO of your company asks you to design a new ATM for the company's airport segment. Explain how you would take on the request: whom the machine should serve, which problems it should solve, what it would offer and how it would work, and how you would judge whether it succeeds. ```hint What changes at an airport Compare a person standing at an airport ATM with someone at a neighborhood machine: their time, surroundings, distance from home and plans all differ. Let the sharpest of those differences decide what makes this machine new. ``` ### Clarifying Questions - What does the company do: is it a bank with its own ATM network, an ATM maker or operator, or another business that serves airports? This shapes how the machine earns money and what counts as success. - Does "new ATM" mean a machine with different capabilities from the company's standard one, or a fresh deployment of the existing model? - Do the airports in scope handle international flights, or only domestic ones? - Is the main objective more withdrawals and fee revenue, better service for the company's own customers, or reaching new customers? ### What a Strong Answer Covers - An explicit assumption about the company and the business objective, and how that choice shapes the design and the metrics. - Airport user segments with different needs, and a reasoned choice of whom to design for first. - The user's journey at the machine and pain points specific to airports, ranked with stated criteria. - A concrete design that decides which standard ATM functions to keep, add or drop, weighing operating costs such as cash replenishment, extra currencies and maintenance. - Success metrics, a pilot plan and guardrails. ### Follow-up Questions - Travelers rely on cash less every year as cards and phone payments spread. Does an airport ATM still make sense, and how would that trend change your design? - During the pilot, machines at the busiest airports keep running out of cash on peak travel days. What do you change? - How would you choose which airports get the new machine first?