Designing a Facebook Feature That Connects Hospitals With Medical Donors
Company: Meta
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
You are a product manager at Meta. Design a product inside the existing Facebook app that helps hospitals meet their medical donation needs. Decide which kind of donation and which users you would focus on, describe what you would build, and explain how you would know whether it is working.
```hint Narrow "medical donations" first
Blood, medical supplies, money and organ-donor registration differ sharply in urgency, logistics and regulation. Pick the one where Facebook's reach changes the outcome most, then design for both the hospital asking and the person giving.
```
### Clarifying Questions
- Which donations are in scope: blood and platelets, medical supplies and equipment, money, or sign-ups to organ and bone-marrow donor registries?
- Should the product serve hospitals directly, the blood banks and charities that supply them, or both?
- Is this a launch in one country or a global product, given that donor eligibility rules and health-data laws differ by country?
- Can it be a new destination in the app, or should it build on surfaces Facebook already has, such as Pages, Groups, Events and Fundraisers?
### What a Strong Answer Covers
- A clear goal and a reasoned choice of which donation type and which side of the match to serve first.
- Pain points of both hospitals and donors, mapped to features that use Facebook's reach, location and social connections.
- A focused, prioritized first version, including how hospitals are verified and onboarded.
- Success metrics based on hospital needs actually filled, with guardrails such as notification fatigue, wasted donations and fake requests.
- Risks particular to this space: health-data privacy, scams, medical eligibility rules and liability.
### Follow-up Questions
- A patient's family posts an urgent appeal for a rare blood type and it spreads widely, sending far more people to one hospital than it can handle. How should the product deal with this?
- How would you store and use a donor's blood type so it powers matching but never informs ads, and how would you explain that to users?
- How would you show that the donations came from your product rather than from people who would have given anyway?
Overview: A product design prompt asking how the Facebook app could help hospitals meet their medical donation needs. It tests choosing which kind of donation to serve, understanding both hospitals and donors, scoping a focused first version on existing Facebook surfaces, and defining success metrics and safeguards for health data and scams.