Driving More Paid Seats Inside Existing Notion Customer Workspaces

As a product manager at Notion, how would you drive seat expansion: getting companies that already pay for Notion to add more paid seats? ```hint Follow how Notion spreads inside a company Think about how a workspace usually starts with one person or one team, and find the points where the next person or the next department fails to join, or joins without ever becoming a paid member. ``` ### Clarifying Questions - Should I focus on small self-serve teams that add seats themselves, larger companies on negotiated enterprise contracts, or both? - Does a new seat mean only a paid member, or should converting guests and consolidating separate workspaces from the same company count too? - Are pricing and packaging changes, such as a new type of seat, in scope, or only product changes? - Is the target expansion revenue in the near term, or a deeper footprint in each account even if it takes longer to pay off? ### What a Strong Answer Covers - A precise definition of seat expansion and why it matters to Notion's business, kept separate from winning new customers. - A segmentation of existing accounts, with a reasoned choice of where to focus first. - The specific points where adoption stalls inside a customer company, from one team to wider use. - Prioritized product or packaging ideas that produce seats people actually use. - A primary metric with guardrails, including seat removals, churn and admin reaction to the bill. ### Follow-up Questions - Seats grow, but a quarter later many of the new seats are inactive and admins start removing them. What went wrong, and what do you change? - How would you run an experiment when the decision to buy seats is made by an admin or finance team rather than by the users you are nudging? - Would you ever make adding seats cheaper or easier even if revenue per seat falls? When?