Explain a Business Project That Used Causal Inference

# Explain a Business Project That Used Causal Inference Describe a time you used causal inference to solve a business issue. Explain the identification challenge, the method you chose, and how the evidence informed a decision. What would you change if you repeated the project? Use your actual experience and make assumptions and limitations explicit. ### What a Strong Answer Covers - A business decision and a causal estimand rather than a correlation-only question. - The assignment or selection problem and the assumptions supporting the chosen design. - Diagnostics, uncertainty, personal contribution, and the decision supported by the evidence. - A specific improvement linked to a limitation of the original project. ```hint Name the counterfactual Explain what would have happened to the treated group without the intervention and how your design estimates it. ``` ### Follow-up Questions - Which assumption was most vulnerable, and what evidence could undermine it? - How would you explain an inconclusive estimate to the decision owner?