Launch Metrics Dashboard for Lyft's Driver Earnings Debit Card
Company: Lyft
Role: Product Manager
Category: Analytics & Experimentation
Difficulty: medium
Interview Round: Other
Lyft has just launched Lyft Direct, a debit card for its drivers, and you are the product manager who owns it. Build the product's first dashboard: decide what it should track, define the key metrics, organize them, and explain how the team would use the dashboard in the weeks after launch.
```hint Start from what the card is for
A dashboard is only as good as the goal behind it. Decide what the card should achieve for drivers and for Lyft, then follow a driver from first hearing about the card to using it every week, and give each step a measure.
```
### Clarifying Questions
- What does the card offer drivers at launch: faster access to earnings, fee-free cash-out, rewards, or something else?
- Who will read the dashboard: the team running daily launch operations, leadership reviewing the business weekly, or both?
- Is the card open to every eligible driver from day one, or rolling out to some markets or driver groups first?
- Is the card issued by a banking partner, and which account, transaction and fraud data will Lyft receive from that partner?
### What a Strong Answer Covers
- A stated goal for the card, for drivers and for Lyft, from which the metrics follow.
- A funnel from eligibility through application, approval, activation and repeat use, with precise metric definitions.
- One headline metric with a clear definition, plus supporting metrics for engagement, value to drivers and business impact.
- Guardrails for trust and risk, such as payout failures, card declines, fraud and support contacts.
- How the dashboard is organized, segmented and used after launch, including the decisions it should drive.
### Follow-up Questions
- Many drivers activate the card, but most move their money off it the same day. What would you investigate, and what would you change?
- How would you find out whether the card makes drivers stay with Lyft longer, given that the drivers who sign up first are already the most committed?
- Leadership wants three numbers each week. Which three, and why?
Overview: A product metrics interview question about building the first dashboard for Lyft Direct, a newly launched debit card for Lyft drivers. It tests choosing a goal and headline metric, defining an adoption funnel, and pairing engagement and business metrics with guardrails for payouts, fraud and support.