Plan a Google-Led Initiative to Reduce Homelessness in San Francisco's Downtown Core

Quick Overview

A Google product manager interview question that asks what Google could do about homelessness in downtown San Francisco. It tests structuring an open-ended social problem, segmenting the people affected, weighing options against Google's strengths and limits, and setting outcome metrics for a pilot.

Plan a Google-Led Initiative to Reduce Homelessness in San Francisco's Downtown Core

Company: Google

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

Imagine you work at Google and the company wants to do something meaningful about homelessness in downtown San Francisco. Answer as Google, not as the city government: what would you propose Google do, and why? ```hint Look for Google's leverage Homelessness has several causes, and its main remedies, housing and treatment, sit outside what a technology company usually does. Map the causes first, then ask where Google's particular assets could change an outcome that the city and service providers struggle to change on their own. ``` ### Clarifying Questions - Can Google work with the city, the county, nonprofits and local businesses, or must the effort be something Google runs alone? - What would count as solving it: fewer people living on the streets downtown, fewer people becoming homeless in the first place, or faster moves into stable housing? Is there a time horizon or a target? - Which of Google's resources are available: products and engineering, funding and land, employee volunteers, or all of them? - Should the plan cover only people who are homeless downtown today, or also residents at risk of losing their housing? ### What a Strong Answer Covers - A clear definition of success and an honest view of what Google can and cannot do compared with government and service providers. - Segmentation of the people affected by cause and need, with a reasoned focus. - Several strategic options compared on impact, cost, sustainability and humaneness, ending in a recommendation that plays to Google's strengths. - A concrete first initiative with partners, a pilot plan and outcome metrics such as housing placements and returns to homelessness. - Risks such as privacy for a vulnerable group, the perception of corporate political influence and the problem simply moving to other neighborhoods. ### Follow-up Questions - Critics say a large tech company stepping into a city's homelessness response is overreach. How do you respond, and how does that shape your plan? - Your service-finding tool ends up used mostly by caseworkers rather than by people experiencing homelessness. Is that a failure? - After a year, how would you show that the program reduced homelessness instead of moving it to another part of the city?

Overview: A Google product manager interview question that asks what Google could do about homelessness in downtown San Francisco. It tests structuring an open-ended social problem, segmenting the people affected, weighing options against Google's strengths and limits, and setting outcome metrics for a pilot.

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Google
Jun 9, 2024
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Imagine you work at Google and the company wants to do something meaningful about homelessness in downtown San Francisco. Answer as Google, not as the city government: what would you propose Google do, and why?

Clarifying Questions Guidance

  • Can Google work with the city, the county, nonprofits and local businesses, or must the effort be something Google runs alone?
  • What would count as solving it: fewer people living on the streets downtown, fewer people becoming homeless in the first place, or faster moves into stable housing? Is there a time horizon or a target?
  • Which of Google's resources are available: products and engineering, funding and land, employee volunteers, or all of them?
  • Should the plan cover only people who are homeless downtown today, or also residents at risk of losing their housing?

What a Strong Answer Covers Guidance

  • A clear definition of success and an honest view of what Google can and cannot do compared with government and service providers.
  • Segmentation of the people affected by cause and need, with a reasoned focus.
  • Several strategic options compared on impact, cost, sustainability and humaneness, ending in a recommendation that plays to Google's strengths.
  • A concrete first initiative with partners, a pilot plan and outcome metrics such as housing placements and returns to homelessness.
  • Risks such as privacy for a vulnerable group, the perception of corporate political influence and the problem simply moving to other neighborhoods.

Follow-up Questions Guidance

  • Critics say a large tech company stepping into a city's homelessness response is overreach. How do you respond, and how does that shape your plan?
  • Your service-finding tool ends up used mostly by caseworkers rather than by people experiencing homelessness. Is that a failure?
  • After a year, how would you show that the program reduced homelessness instead of moving it to another part of the city?