Product Improvement: Pick a Frustrating Google Product, Diagnose It and Fix It

Quick Overview

A product improvement prompt that asks the candidate to pick a Google product they dislike, explain why it falls short and propose how to improve it. It tests product sense, balanced critique, user segmentation, pain-point prioritization and the choice of success metrics.

Product Improvement: Pick a Frustrating Google Product, Diagnose It and Fix It

Company: Google

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

Choose a Google product that you dislike or find frustrating. Explain why it falls short, then describe how you would improve it if you were its product manager. ```hint Turn a gripe into a user problem Start from a specific moment where the product let you down, then ask who else hits that moment and how often. Every improvement you propose should trace back to that problem, not to features you happen to want. ``` ### Clarifying Questions - May I choose any Google product, including Workspace or hardware, or should I stay with free consumer products? - Should I judge the product against its own goal or against competing products? - Is there a user group or market you want the improvement to target, or may I choose one? - Can the improvements draw on other Google services, such as Gmail, Calendar or Maps, or should they stay inside the product? ### What a Strong Answer Covers - A credible product choice, with a fair account of what it does well before the criticism - The product's goal and a focused user segment the criticism is about - Specific, prioritized pain points that explain the dislike, separating personal taste from problems many users share - Improvements tied to those pain points, ranked by impact and effort, with trade-offs - Success metrics and guardrails for the top improvement ### Follow-up Questions - The team that builds this product is in the room. How would you present your criticism without sounding dismissive of their work? - Your top improvement ships and usage rises, but satisfaction scores do not move. What do you investigate? - Which of your ideas would a competitor find easiest to copy, and does that change your priority order?

Overview: A product improvement prompt that asks the candidate to pick a Google product they dislike, explain why it falls short and propose how to improve it. It tests product sense, balanced critique, user segmentation, pain-point prioritization and the choice of success metrics.

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Google
Apr 29, 2024
mediumProduct ManagerOtherProduct Design & Strategy
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Choose a Google product that you dislike or find frustrating. Explain why it falls short, then describe how you would improve it if you were its product manager.

Clarifying Questions Guidance

  • May I choose any Google product, including Workspace or hardware, or should I stay with free consumer products?
  • Should I judge the product against its own goal or against competing products?
  • Is there a user group or market you want the improvement to target, or may I choose one?
  • Can the improvements draw on other Google services, such as Gmail, Calendar or Maps, or should they stay inside the product?

What a Strong Answer Covers Guidance

  • A credible product choice, with a fair account of what it does well before the criticism
  • The product's goal and a focused user segment the criticism is about
  • Specific, prioritized pain points that explain the dislike, separating personal taste from problems many users share
  • Improvements tied to those pain points, ranked by impact and effort, with trade-offs
  • Success metrics and guardrails for the top improvement

Follow-up Questions Guidance

  • The team that builds this product is in the room. How would you present your criticism without sounding dismissive of their work?
  • Your top improvement ships and usage rises, but satisfaction scores do not move. What do you investigate?
  • Which of your ideas would a competitor find easiest to copy, and does that change your priority order?