Product Plan to Keep Adobe Scan Users Coming Back After Their First Scans

Adobe Scan is Adobe's mobile app that turns a phone camera into a document scanner and saves each scan as a PDF. As its product manager, how would you get more users to keep using it over time? ```hint Think about how often people need a scanner Most people do not scan every day. Work out what triggers a scan for different users and what they do with the document afterward, then ask whether users leave because of the scan itself or because of what happens before and after it. ``` ### Clarifying Questions - Which retention window matters: the first week after install, or monthly return over a longer horizon, given that many people only need a scanner now and then? - What counts as a retained user: someone who opens the app, someone who completes a scan, or someone who saves, shares or reopens a document? - Is retention the goal in its own right, or mainly a path to paid Acrobat subscriptions? - Is there a known drop-off point, such as sign-in or the days after the first scan, or should I diagnose it? ### What a Strong Answer Covers - A retention definition that fits how often people naturally need to scan, with a cohort view of where users drop - User segments by scanning need, and the pain points that send each one back to a phone's built-in scanner or a rival app - Solutions that either raise the value of each scan or create genuine reasons to return, prioritized by impact and effort - How Adobe's wider document ecosystem is used as an advantage without adding friction - Success metrics with guardrails such as notification opt-outs, privacy complaints and paid conversion ### Follow-up Questions - Phones now include a free scanner in their built-in apps. Why would someone keep a separate scanning app, and how does that change your plan? - One idea is to spot photos of documents in the user's camera roll and suggest scanning them. How would you weigh the retention upside against privacy concerns? - How would you know whether a retention gain came from real value or from sending more notifications?