Product Sense: Making Reddit's Front Page Work for a Chosen User Segment

You are a product manager at Reddit, and you have been asked to make the Reddit home page better. Explain which users and which outcome you would focus on, what problems those users have with the home page today, and which changes you would make first and why. ```hint Whose home page The same page serves a first-time visitor who just arrived from a search engine and a long-time member whose feed is built from dozens of joined communities. Their problems with it are very different, so choose one group before you brainstorm. ``` ### Clarifying Questions - Which surface: desktop web, mobile web or the app's home feed? - Do you mean the page a logged-out visitor sees, or the logged-in Home feed built from a member's joined communities? - What should the improvement serve: fewer visitors leaving after one page, more new members, more daily engagement among existing members, or ad revenue? ### What a Strong Answer Covers - A short framing of what the home page does for Reddit, getting people into communities and conversations, and a clearly stated goal. - A segmentation of who lands on the home page, with a reasoned choice of one segment. - Specific pain points for that segment on the home page, framed as assumptions to check in data. - Several solutions prioritized by impact and effort, with a concrete first version. - Success metrics and guardrails, including the effect on existing members, ad revenue and content safety. ### Follow-up Questions - Your change cuts the bounce rate for logged-out visitors, but sign-ups do not move. What would you look at next? - How would you personalize the home page for someone with no account without creating privacy problems? - How would you keep a more personalized home page from narrowing people into the same few communities?