Product sense: what a smartphone should be when its user is six years old

Quick Overview

A product design question asking a product manager to create a smartphone meant for a six-year-old child. It tests separating the child as user from the parent as buyer, choosing a segment, prioritizing needs for someone who cannot read yet, and defining success metrics alongside privacy, safety and screen-time risks.

Product sense: what a smartphone should be when its user is six years old

Company: Adobe

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

You are a product manager asked to design a smartphone whose user is a six-year-old. Explain who the product is for, what problems it should solve, what you would build, and how you would know it is working. ```hint Separate the roles Before listing features, sort out who uses the phone, who buys it and who controls its settings, then decide whose need the first version must meet. ``` ### Clarifying Questions - Must the result be new hardware, or would a locked-down configuration of an existing phone count? - Is a wearable form factor acceptable if it meets the same needs, or should it stay a handheld phone? - Which market is the child in, and how much time do children that age typically spend away from a parent or caregiver there? - Is the business goal to earn money on the device itself, on an ongoing service, or mainly to reach a new group of customers? ### What a Strong Answer Covers - A stated goal for the product and the difference between the child as user and the adult as buyer - Segments of families or situations compared, with one chosen and the reason - Prioritized needs for that segment, including what the phone should deliberately leave out - Design choices matched to a six-year-old's reading, dexterity and attention, plus the controls the adults get - Success metrics with guardrails, and the risks around privacy, safety and screen time ### Follow-up Questions - How would you price and sell a device the child will outgrow within a few years? - What would you test with families before committing to custom hardware? - How would you handle the location data and recordings the phone collects about a child?

Overview: A product design question asking a product manager to create a smartphone meant for a six-year-old child. It tests separating the child as user from the parent as buyer, choosing a segment, prioritizing needs for someone who cannot read yet, and defining success metrics alongside privacy, safety and screen-time risks.

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Adobe
Feb 19, 2024
mediumProduct ManagerOtherProduct Design & Strategy
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You are a product manager asked to design a smartphone whose user is a six-year-old. Explain who the product is for, what problems it should solve, what you would build, and how you would know it is working.

Clarifying Questions Guidance

  • Must the result be new hardware, or would a locked-down configuration of an existing phone count?
  • Is a wearable form factor acceptable if it meets the same needs, or should it stay a handheld phone?
  • Which market is the child in, and how much time do children that age typically spend away from a parent or caregiver there?
  • Is the business goal to earn money on the device itself, on an ongoing service, or mainly to reach a new group of customers?

What a Strong Answer Covers Guidance

  • A stated goal for the product and the difference between the child as user and the adult as buyer
  • Segments of families or situations compared, with one chosen and the reason
  • Prioritized needs for that segment, including what the phone should deliberately leave out
  • Design choices matched to a six-year-old's reading, dexterity and attention, plus the controls the adults get
  • Success metrics with guardrails, and the risks around privacy, safety and screen time

Follow-up Questions Guidance

  • How would you price and sell a device the child will outgrow within a few years?
  • What would you test with families before committing to custom hardware?
  • How would you handle the location data and recordings the phone collects about a child?