Product sense: what a smartphone should be when its user is six years old
Company: Adobe
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
You are a product manager asked to design a smartphone whose user is a six-year-old. Explain who the product is for, what problems it should solve, what you would build, and how you would know it is working.
```hint Separate the roles
Before listing features, sort out who uses the phone, who buys it and who controls its settings, then decide whose need the first version must meet.
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### Clarifying Questions
- Must the result be new hardware, or would a locked-down configuration of an existing phone count?
- Is a wearable form factor acceptable if it meets the same needs, or should it stay a handheld phone?
- Which market is the child in, and how much time do children that age typically spend away from a parent or caregiver there?
- Is the business goal to earn money on the device itself, on an ongoing service, or mainly to reach a new group of customers?
### What a Strong Answer Covers
- A stated goal for the product and the difference between the child as user and the adult as buyer
- Segments of families or situations compared, with one chosen and the reason
- Prioritized needs for that segment, including what the phone should deliberately leave out
- Design choices matched to a six-year-old's reading, dexterity and attention, plus the controls the adults get
- Success metrics with guardrails, and the risks around privacy, safety and screen time
### Follow-up Questions
- How would you price and sell a device the child will outgrow within a few years?
- What would you test with families before committing to custom hardware?
- How would you handle the location data and recordings the phone collects about a child?
Overview: A product design question asking a product manager to create a smartphone meant for a six-year-old child. It tests separating the child as user from the parent as buyer, choosing a segment, prioritizing needs for someone who cannot read yet, and defining success metrics alongside privacy, safety and screen-time risks.