Product strategy: use cases and a business model for a short-range human teleporter

Quick Overview

A product strategy question about a hypothetical machine that teleports a person 100 meters, asking for its best use cases and how to make money from it. It tests stating assumptions, prioritizing use cases, identifying the paying customer and pricing a product with no precedent.

Product strategy: use cases and a business model for a short-range human teleporter

Company: Pinterest

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

Suppose a machine exists that can teleport a person 100 meters. What would you use it for, and how would you make money from it? ### Clarifying Questions - Is 100 meters a fixed jump or a maximum range, and does it work in every direction, including up and down through floors? - Does a trip need a machine at both ends, or can it send someone to any point in range? - Can trips be chained through several machines to cover more than 100 meters? - How large, costly and proven safe is each machine, and is it approved for public use? ### Part 1 — Use cases Identify where a 100-meter jump creates real value, and choose which use cases to launch with. ```hint Find the costly short trips Ask where a short trip is unusually slow, hard or risky today, and who bears that cost. ``` #### What This Part Should Cover - A broad list of use cases across consumers, businesses and public settings - Criteria for choosing what to launch first, and the use case chosen - The users and pain points behind the chosen use case ### Part 2 — Monetization Explain how the product makes money for the use cases you chose. ```hint List everyone who benefits Name each party that gains when a trip disappears, then ask what each would pay for and how often. ``` #### What This Part Should Cover - Who pays, for each chosen use case - A pricing model and what the price is anchored to - How revenue grows beyond the first use case, and the costs that shape it ### What a Strong Answer Covers - Assumptions about the machine's limits stated before any solution - A clear line from the chosen use cases to the paying customer and why they pay - Safety, regulatory and public-trust risks of moving people this way - Metrics that show whether the launch is working ### Follow-up Questions - If each machine turns out to be very expensive to install, which use cases still work, and how does your pricing change? - How would you prevent misuse, such as teleporting into a restricted area or past a security checkpoint? - How would you decide between selling machines outright and charging for each trip?

Overview: A product strategy question about a hypothetical machine that teleports a person 100 meters, asking for its best use cases and how to make money from it. It tests stating assumptions, prioritizing use cases, identifying the paying customer and pricing a product with no precedent.

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Pinterest
Oct 26, 2023
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Suppose a machine exists that can teleport a person 100 meters. What would you use it for, and how would you make money from it?

Clarifying Questions Guidance

  • Is 100 meters a fixed jump or a maximum range, and does it work in every direction, including up and down through floors?
  • Does a trip need a machine at both ends, or can it send someone to any point in range?
  • Can trips be chained through several machines to cover more than 100 meters?
  • How large, costly and proven safe is each machine, and is it approved for public use?

Part 1 — Use cases

Identify where a 100-meter jump creates real value, and choose which use cases to launch with.

What This Part Should Cover Guidance

  • A broad list of use cases across consumers, businesses and public settings
  • Criteria for choosing what to launch first, and the use case chosen
  • The users and pain points behind the chosen use case

Part 2 — Monetization

Explain how the product makes money for the use cases you chose.

What This Part Should Cover Guidance

  • Who pays, for each chosen use case
  • A pricing model and what the price is anchored to
  • How revenue grows beyond the first use case, and the costs that shape it

What a Strong Answer Covers Guidance

  • Assumptions about the machine's limits stated before any solution
  • A clear line from the chosen use cases to the paying customer and why they pay
  • Safety, regulatory and public-trust risks of moving people this way
  • Metrics that show whether the launch is working

Follow-up Questions Guidance

  • If each machine turns out to be very expensive to install, which use cases still work, and how does your pricing change?
  • How would you prevent misuse, such as teleporting into a restricted area or past a security checkpoint?
  • How would you decide between selling machines outright and charging for each trip?