TurboTax Product Sense: Help Crypto Investors Report Trades and Income Accurately

You are a product manager on TurboTax, Intuit's tax-preparation product. Design a feature that helps filers report their cryptocurrency activity on their tax return. Explain which filers you would design for, what makes crypto tax reporting hard for them, what the feature would do, what you would ship first, and how you would measure success. ```hint Find where the numbers break Filling in the tax form is rarely the hard part for crypto filers. The hard part is assembling a complete, correct record of every purchase, sale, swap, transfer and reward across all the places they hold crypto. Work out where that record usually breaks before choosing features. ``` ### Clarifying Questions - Is the scope US federal returns, and which TurboTax products or tiers should the feature appear in? - Does TurboTax already handle some crypto imports, so this improves an existing flow, or am I designing the crypto experience from scratch? - Which activity is in scope: buying and selling on exchanges only, or also staking rewards, mining, airdrops, NFTs and DeFi activity? - Which outcome matters most: fewer errors and support contacts, more upgrades to paid tiers, or winning filers who use specialized crypto tax tools today? ### What a Strong Answer Covers - Segmentation of crypto filers (casual single-exchange holders, multi-platform active investors, people earning crypto income, DeFi and NFT power users) with a reasoned focus - Pain points rooted in how crypto is taxed and recorded: cost basis lost when coins move between wallets, high transaction volumes, telling income from trades and self-transfers, and broker forms that disagree with the user's records - A feature set and a first release prioritized by user value, accuracy risk and effort, fitting into the existing filing flow - Success metrics plus guardrails on return accuracy, completion and support load - Risks specific to tax software: liability for wrong numbers, coverage of exchanges and wallets, security of financial data, and changing reporting rules ### Follow-up Questions - After importing three exchanges, the feature finds hundreds of sales with no cost basis. What exactly does the user see and do next? - Would you build the exchange and wallet integrations yourself or partner with a crypto tax data provider, and why? - How should the feature handle a broker tax form whose reported proceeds or cost basis disagree with the user's own transaction records?