Boston Consulting Group
Medium
Data ScientistEvaluate Campaign Lift with Predictive Analytics and Validation Strategy
Analytics & Experimentation
60
0
August 4, 2025
Metric definition questions test your ability to translate business goals into measurable, actionable metrics.
Expect questions on defining north star metrics, choosing counter-metrics, and building metric hierarchies for product features.
Interviewers look for business acumen, structured thinking, and awareness of metric pitfalls like Goodhart's Law.
Start with the business goal and work backward to the metric.
Explain why you chose this metric over alternatives.
Discuss how you would detect if the metric is being gamed or misleading.