Intuit Product Strategy: Choosing a Future Technology Bet and Turning It Into Growth

Pick one technology trend you expect Intuit to take on in the coming years. Explain why you chose it over other trends, and describe how Intuit could apply it to grow its business. ```hint Start from Intuit's advantages Before naming a trend, list what Intuit has that a newcomer lacks, then judge each candidate trend by whether it makes those advantages stronger or lets rivals go around them. ``` ### Clarifying Questions - Should the trend serve one of Intuit's businesses (consumer tax filing, small-business accounting and payments, credit and personal finance, or email marketing) or the company as a whole? - What horizon counts as "the future" here: the next two to three years, or roughly a decade? - Which kind of growth matters most: more customers, more revenue from each existing customer, or entry into new segments or countries? ### What a Strong Answer Covers - A short scan of candidate trends and explicit criteria for choosing one. - A clear link from the chosen trend to Intuit's specific products, customers and data, explaining why Intuit in particular can win with it. - Concrete growth mechanisms by business line, sequenced over time. - Growth metrics with guardrails on accuracy, privacy and trust in a regulated financial setting. - Risks, including rivals or government programs using the same trend against Intuit, and how the plan would respond. ### Follow-up Questions - A large technology company offers a free general-purpose AI assistant that answers tax questions. Whatever trend you picked, how does this change your strategy? - Which single launch would you use to prove the trend can drive growth, and what would you measure in its first tax season? - If your trend involves automating financial decisions, how would Intuit handle a case where the automation produces an incorrect tax return?